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[av_heading heading=’We Build, Execute, and Evaluate Digital Ad Campaigns’ tag=’h1′ link_apply=” link=’manually,http://’ link_target=” style=’blockquote modern-quote modern-centered’ size=’44’ subheading_active=’subheading_below’ subheading_size=’24’ margin=” padding=’10’ color=’custom-color-heading’ custom_font=’#2b3b8d’ custom_class=” id=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-3bgw8′]
THAT WILL REACH YOUR TARGET AUDIENCE
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[av_heading heading=’SOCIAL’ tag=’h2′ link_apply=” link=’manually,http://’ link_target=” style=’blockquote modern-quote modern-centered’ size=’26’ subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=’custom-color-heading’ custom_font=’#2b3b8d’ custom_class=” id=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-2oxs8′][/av_heading]
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[av_heading heading=’MOBILE’ tag=’h2′ link_apply=” link=’manually,http://’ link_target=” style=’blockquote modern-quote modern-centered’ size=’26’ subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=’custom-color-heading’ custom_font=’#2b3b8d’ custom_class=” id=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-1jypg’][/av_heading]
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[av_heading heading=’CONNECTED TV’ tag=’h2′ link_apply=” link=’manually,http://’ link_target=” style=’blockquote modern-quote modern-centered’ size=’26’ subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=’custom-color-heading’ custom_font=’#2b3b8d’ custom_class=” id=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-thb8′][/av_heading]
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[av_heading heading=’We Drive Results’ tag=’h2′ link=’manually,http://’ link_target=” style=’blockquote modern-quote modern-centered’ size=’32’ subheading_active=’subheading_below’ subheading_size=’20’ margin=” padding=’10’ icon_padding=’10’ color=” custom_font=” icon_color=” show_icon=” icon=” font=” icon_size=” custom_class=” id=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” av_uid=’av-po74′]
THROUGH PHONES, TABLETS, SMART TVs, OTT & DESKTOP DEVICES
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DIGITAL ADS DELIVERED
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DIGITAL CAMPAIGNS MANAGED
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COLLEGES SERVED
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POTENTIAL STUDENT VISITS TO COLLEGE
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[av_heading heading=’CASE STUDIES’ tag=’h2′ link=’manually,http://’ link_target=” style=’blockquote modern-quote modern-centered’ size=’42’ subheading_active=’subheading_below’ subheading_size=’21’ margin=” padding=’10’ color=’custom-color-heading’ custom_font=’#ffffff’ custom_class=” id=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-uzsc’]
SEE WHAT CLARUS DIGITAL SERVICES CAN DO!
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[av_testimonials style=’slider_large’ columns=’2′ grid_style=” interval=’5′ font_color=’custom’ custom_title=’#ffffff’ custom_content=’#ffffff’ av_uid=’av-jy7sgefn’ custom_class=” admin_preview_bg=”]
[av_testimonial_single src=’923′ name=’Jessica Freier’ subtitle=’Marketing Manager, Pierce College (WA)’ link=’http://’ linktext=” av_uid=’av-14luo’]
“Not only has CLARUS helped us with enrollment, they have been a wealthy source of knowledge when it comes to learning about digital marketing tactics as well as suggesting new tactics for us.”
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[av_testimonial_single src=’921′ name=’Sammi Sanders’ subtitle=’Media Specialist, Alvin Community College (TX)’ link=’http://’ linktext=” av_uid=’av-10pt0′]
“What I like best about working with CLARUS is the awesome customer service! Having one primary contact makes running campaigns such a smooth process. Rob is always willing to answer questions, and does so in a timely manner.”
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Pierce College, Washington
Since 2017, we’ve developed and managed more than 35 campaigns for Pierce College, targeting prospects, applicants, high schoolers, and current Pierce students, both for general enrollment and specific academic programs. Based on thorough research of the western Washington region, we have been able to create successful geofencing and behavioral strategies targeting many demographics, including Spanish and Russian-language campaigns.
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Alvin Community College, Texas
Alvin Community College has worked with CLARUS on more than two dozen campaigns focused both on general enrollment and specific CTE programs. We have worked with the college to develop an annual plan strategically designed to reach both prospective students for eight different technical programs and a more general audience for three semester enrollment campaigns. More than 700 ad recipients, more than 16 per cent of those targeted, enrolled in Fall 2019 classes following a three-week campaign.
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San Juan College, New Mexico
Over the past five years, San Juan College and CLARUS Corporation have worked together on more than 80 digital enrollment and general awareness campaigns targeting prospective students for semester enrollment and more than two dozen academic programs. We have also developed an annual site retargeting campaign delivering follow-up ads to visitors to any one of 15 college web pages; used video ads to target specific audiences within the college service area; and managed geofencing campaigns focused on community events and festivals, to promote brand awareness for the college.
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CLARUS uses a combination of digital tactics for each campaign that allows superior targeting of audiences and the ability to calculate ROI on our campaigns.
Your CLARUS Digital Manager will go the extra mile! They will further research your target audience to define specific characteristics.
We will help you craft a budget that will reach the audiences and move them to action and works for your bottom line.
We will operate as an experienced addition to your Marketing Department—partnering with you every step of the way.
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“Our approach to developing a campaign for our clients is simple—we believe in working in partnership with our clients to develop a campaign that will meet their goals, and we are transparent in everything we do. ”
– Kathi Swanson, President of CLARUS
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[av_icongrid_item title=’Search’ subtitle=’CLARUS — A Carnegie Corporation uses two forms of search advertising, Google AdWords and Programmatic Search.’ show_icon=” icon=’ue803′ font=’entypo-fontello’ item_font_color=” item_custom_icon=” item_custom_title=” item_custom_subtitle=” item_custom_content=” item_bg_color=” item_custom_front_bg_type=’bg_color’ item_custom_front_bg=” item_custom_front_gradient_direction=’vertical’ item_custom_front_gradient_color1=” item_custom_front_gradient_color2=” item_custom_front_gradient_color3=” item_custom_back_bg_type=’bg_color’ item_custom_back_bg=” item_custom_back_gradient_direction=’vertical’ item_custom_back_gradient_color1=” item_custom_back_gradient_color2=” item_custom_back_gradient_color3=” front_bg_image=” front_image_size=’no scaling’ front_background_position=’top left’ front_background_repeat=’no-repeat’ front_filter=” back_bg_image=” back_image_size=’no scaling’ back_background_position=’top left’ back_background_repeat=’no-repeat’ back_filter=” item_border_front=” item_border_front_width=” item_border_front_width_sync=’true’ item_border_front_color=” item_border_flip=” item_border_flip_width=” item_border_flip_width_sync=’true’ item_border_flip_color=” item_border_radius=” item_border_radius_sync=’true’ item_border_tooltip=” item_border_tooltip_width=” item_border_tooltip_width_sync=’true’ item_border_tooltip_color=” item_border_radius_tooltip=” item_border_radius_tooltip_sync=’true’ item_box_shadow=” item_box_shadow_style=’0px,0px,0px,0px’ item_box_shadow_color=” item_box_shadow_flip=” item_box_shadow_flip_style=’0px,0px,0px,0px’ item_box_shadow_flip_color=” item_box_shadow_tooltip=” item_box_shadow_tooltip_style=’0px,0px,0px,0px’ item_box_shadow_tooltip_color=” heading_tag=” heading_class=” link=” linktarget=” av_uid=’av-1h5js’ sc_version=’1.0′]
When an individual searches for keywords, ads are delivered through Google AdWords as a part of the search results, as well as in apps and websites which are part of the programmatic ad delivery.
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[av_icongrid_item title=’Social’ heading_tag=” heading_class=” link=” linktarget=” subtitle=’Social media advertising is a must for many of our clients since organic reach is down across most of the major platforms.’ icon=’ue909′ font=’entypo-fontello’ item_font_color=” item_custom_icon=” item_custom_title=” item_custom_subtitle=” item_custom_content=” item_bg_color=” item_custom_front_bg_type=’bg_color’ item_custom_front_bg=” item_custom_front_gradient_color1=” item_custom_front_gradient_color2=” item_custom_front_gradient_direction=’vertical’ item_custom_back_bg_type=’bg_color’ item_custom_back_bg=” item_custom_back_gradient_color1=” item_custom_back_gradient_color2=” item_custom_back_gradient_direction=’vertical’ item_custom_tooltip_border=” av_uid=’av-2rvkk’ item_border_color=” show_icon=” inverse_flip=” item_custom_front_gradient_color3=” item_custom_back_gradient_color3=” front_bg_image=” front_image_size=’no scaling’ front_background_position=’top left’ front_background_repeat=’no-repeat’ front_filter=” back_bg_image=” back_image_size=’no scaling’ back_background_position=’top left’ back_background_repeat=’no-repeat’ back_filter=” item_border_front=” item_border_front_width=” item_border_front_color=” item_border_flip=” item_border_flip_width=” item_border_flip_color=” item_border_radius=” item_border_tooltip=” item_border_tooltip_width=” item_border_tooltip_color=” item_border_radius_tooltip=” item_box_shadow=” item_box_shadow_style=’0px’ item_box_shadow_color=” item_box_shadow_flip=” item_box_shadow_flip_style=’0px’ item_box_shadow_flip_color=” item_box_shadow_tooltip=” item_box_shadow_tooltip_style=’0px’ item_box_shadow_tooltip_color=” sc_version=’1.0′]
The days of simply posting on social media platforms and expecting all your followers to see everything are over. Depending on the audiences being sought, we utilize a combination of social media platforms to deliver your ads: Facebook/ Instagram, Snapchat, YouTube, LinkedIn, and other emerging social media options.
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[av_icongrid_item title=’Display’ heading_tag=” heading_class=” link=” linktarget=” subtitle=’Programmatic display ads target specific audiences, allowing ads to hit the right audience at the right time and drive the audience to action.’ icon=’ue86d’ font=’entypo-fontello’ item_font_color=” item_custom_icon=” item_custom_title=” item_custom_subtitle=” item_custom_content=” item_bg_color=” item_custom_front_bg_type=’bg_color’ item_custom_front_bg=” item_custom_front_gradient_color1=” item_custom_front_gradient_color2=” item_custom_front_gradient_direction=’vertical’ item_custom_back_bg_type=’bg_color’ item_custom_back_bg=” item_custom_back_gradient_color1=” item_custom_back_gradient_color2=” item_custom_back_gradient_direction=’vertical’ item_custom_tooltip_border=” av_uid=’av-1zy3c’ item_border_color=” show_icon=” inverse_flip=” item_custom_front_gradient_color3=” item_custom_back_gradient_color3=” front_bg_image=” front_image_size=’no scaling’ front_background_position=’top left’ front_background_repeat=’no-repeat’ front_filter=” back_bg_image=” back_image_size=’no scaling’ back_background_position=’top left’ back_background_repeat=’no-repeat’ back_filter=” item_border_front=” item_border_front_width=” item_border_front_color=” item_border_flip=” item_border_flip_width=” item_border_flip_color=” item_border_radius=” item_border_tooltip=” item_border_tooltip_width=” item_border_tooltip_color=” item_border_radius_tooltip=” item_box_shadow=” item_box_shadow_style=’0px’ item_box_shadow_color=” item_box_shadow_flip=” item_box_shadow_flip_style=’0px’ item_box_shadow_flip_color=” item_box_shadow_tooltip=” item_box_shadow_tooltip_style=’0px’ item_box_shadow_tooltip_color=” sc_version=’1.0′]
Move beyond simple retargeting and start utilizing all the information that your College has to target individual households with CRM information, email, and address databases.
Tactics Available: Geofencing | Addressable Geofencing | CRM Targeting with Email | Lookalike Audiences | Event Capture | Website Conquesting | Website Targeting | App Targeting | Behavioral Targeting | Site Retargeting/Remarketing
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[av_icongrid_item title=’Mobile’ subtitle=’With Cross-Device Retargeting CLARUS can pick up individuals on one device and following them to their other devices (phone, laptop, tablet, desktop). ‘ icon=’ue8ac’ font=’entypo-fontello’ heading_tag=” heading_class=” item_font_color=” item_custom_icon=” item_custom_title=” item_custom_subtitle=” item_custom_content=” item_bg_color=” item_custom_front_bg_type=’bg_color’ item_custom_front_bg=” item_custom_front_gradient_color1=” item_custom_front_gradient_color2=” item_custom_front_gradient_direction=’vertical’ item_custom_back_bg_type=’bg_color’ item_custom_back_bg=” item_custom_back_gradient_color1=” item_custom_back_gradient_color2=” item_custom_back_gradient_direction=’vertical’ item_border_color=” item_custom_tooltip_border=” link=” linktarget=” av_uid=’av-9m4′ show_icon=” inverse_flip=” item_custom_front_gradient_color3=” item_custom_back_gradient_color3=” front_bg_image=” front_image_size=’no scaling’ front_background_position=’top left’ front_background_repeat=’no-repeat’ front_filter=” back_bg_image=” back_image_size=’no scaling’ back_background_position=’top left’ back_background_repeat=’no-repeat’ back_filter=” item_border_front=” item_border_front_width=” item_border_front_color=” item_border_flip=” item_border_flip_width=” item_border_flip_color=” item_border_radius=” item_border_tooltip=” item_border_tooltip_width=” item_border_tooltip_color=” item_border_radius_tooltip=” item_box_shadow=” item_box_shadow_style=’0px’ item_box_shadow_color=” item_box_shadow_flip=” item_box_shadow_flip_style=’0px’ item_box_shadow_flip_color=” item_box_shadow_tooltip=” item_box_shadow_tooltip_style=’0px’ item_box_shadow_tooltip_color=” sc_version=’1.0′]
We can track physical visits to the College’s campus on any mobile device to which ads were served—establishing another metric and measure of success.
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[av_icongrid_item title=’Connected TV’ heading_tag=” heading_class=” link=” linktarget=” subtitle=’Reach audiences that are cutting the cable cord, specifically 18 to 35 year olds!’ icon=’ue8ab’ font=’entypo-fontello’ item_font_color=” item_custom_icon=” item_custom_title=” item_custom_subtitle=” item_custom_content=” item_bg_color=” item_custom_front_bg_type=’bg_color’ item_custom_front_bg=” item_custom_front_gradient_color1=” item_custom_front_gradient_color2=” item_custom_front_gradient_direction=’vertical’ item_custom_back_bg_type=’bg_color’ item_custom_back_bg=” item_custom_back_gradient_color1=” item_custom_back_gradient_color2=” item_custom_back_gradient_direction=’vertical’ item_custom_tooltip_border=” av_uid=’av-25iv4′ item_border_color=” show_icon=” inverse_flip=” item_custom_front_gradient_color3=” item_custom_back_gradient_color3=” front_bg_image=” front_image_size=’no scaling’ front_background_position=’top left’ front_background_repeat=’no-repeat’ front_filter=” back_bg_image=” back_image_size=’no scaling’ back_background_position=’top left’ back_background_repeat=’no-repeat’ back_filter=” item_border_front=” item_border_front_width=” item_border_front_color=” item_border_flip=” item_border_flip_width=” item_border_flip_color=” item_border_radius=” item_border_tooltip=” item_border_tooltip_width=” item_border_tooltip_color=” item_border_radius_tooltip=” item_box_shadow=” item_box_shadow_style=’0px’ item_box_shadow_color=” item_box_shadow_flip=” item_box_shadow_flip_style=’0px’ item_box_shadow_flip_color=” item_box_shadow_tooltip=” item_box_shadow_tooltip_style=’0px’ item_box_shadow_tooltip_color=” sc_version=’1.0′]
CLARUS can serve video ads through devices like Roku, Apple TV, gaming devices, and smart televisions. We can also target by address, demographic, and behavior.
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[av_icongrid_item title=’Addressable Geofencing’ subtitle=’Deliver messages to members of a specific household.’ icon=’ue80b’ font=’entypo-fontello’ heading_tag=” heading_class=” item_font_color=” item_custom_icon=” item_custom_title=” item_custom_subtitle=” item_custom_content=” item_bg_color=” item_custom_front_bg_type=’bg_color’ item_custom_front_bg=” item_custom_front_gradient_color1=” item_custom_front_gradient_color2=” item_custom_front_gradient_direction=’vertical’ item_custom_back_bg_type=’bg_color’ item_custom_back_bg=” item_custom_back_gradient_color1=” item_custom_back_gradient_color2=” item_custom_back_gradient_direction=’vertical’ item_border_color=” item_custom_tooltip_border=” link=” linktarget=” av_uid=’av-1j6xg’ show_icon=” inverse_flip=” item_custom_front_gradient_color3=” item_custom_back_gradient_color3=” front_bg_image=” front_image_size=’no scaling’ front_background_position=’top left’ front_background_repeat=’no-repeat’ front_filter=” back_bg_image=” back_image_size=’no scaling’ back_background_position=’top left’ back_background_repeat=’no-repeat’ back_filter=” item_border_front=” item_border_front_width=” item_border_front_color=” item_border_flip=” item_border_flip_width=” item_border_flip_color=” item_border_radius=” item_border_tooltip=” item_border_tooltip_width=” item_border_tooltip_color=” item_border_radius_tooltip=” item_box_shadow=” item_box_shadow_style=’0px’ item_box_shadow_color=” item_box_shadow_flip=” item_box_shadow_flip_style=’0px’ item_box_shadow_flip_color=” item_box_shadow_tooltip=” item_box_shadow_tooltip_style=’0px’ item_box_shadow_tooltip_color=” sc_version=’1.0′]
CLARUS has the ability to geofence home addresses and deliver messages to members of a specific household (offering a higher reliability than IP targeting) using first party data or third party data from purchased address lists.
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[av_icongrid_item title=’Enrollment Matching’ subtitle=’Complete the ROI circle!’ icon=’ue840′ font=’entypo-fontello’ heading_tag=” heading_class=” item_font_color=” item_custom_icon=” item_custom_title=” item_custom_subtitle=” item_custom_content=” item_bg_color=” item_custom_front_bg_type=’bg_color’ item_custom_front_bg=” item_custom_front_gradient_color1=” item_custom_front_gradient_color2=” item_custom_front_gradient_direction=’vertical’ item_custom_back_bg_type=’bg_color’ item_custom_back_bg=” item_custom_back_gradient_color1=” item_custom_back_gradient_color2=” item_custom_back_gradient_direction=’vertical’ item_border_color=” item_custom_tooltip_border=” link=” linktarget=” av_uid=’av-12c28′ show_icon=” inverse_flip=” item_custom_front_gradient_color3=” item_custom_back_gradient_color3=” front_bg_image=” front_image_size=’no scaling’ front_background_position=’top left’ front_background_repeat=’no-repeat’ front_filter=” back_bg_image=” back_image_size=’no scaling’ back_background_position=’top left’ back_background_repeat=’no-repeat’ back_filter=” item_border_front=” item_border_front_width=” item_border_front_color=” item_border_flip=” item_border_flip_width=” item_border_flip_color=” item_border_radius=” item_border_tooltip=” item_border_tooltip_width=” item_border_tooltip_color=” item_border_radius_tooltip=” item_box_shadow=” item_box_shadow_style=’0px’ item_box_shadow_color=” item_box_shadow_flip=” item_box_shadow_flip_style=’0px’ item_box_shadow_flip_color=” item_box_shadow_tooltip=” item_box_shadow_tooltip_style=’0px’ item_box_shadow_tooltip_color=” sc_version=’1.0′]
We can assist in enrollment matching from any lists provided or purchased to complete the ROI circle. CLARUS works with a College’s Institutional Research Office to match geofenced addresses to applicants and enrollees.
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[av_icongrid_item title=’Need More Information?’ heading_tag=” heading_class=” link=” linktarget=” subtitle=’Contact a CLARUS Digital Manager for more details.’ icon=’ue81e’ font=’entypo-fontello’ item_font_color=” item_custom_icon=” item_custom_title=” item_custom_subtitle=” item_custom_content=” item_bg_color=” item_custom_front_bg_type=’bg_color’ item_custom_front_bg=” item_custom_front_gradient_color1=” item_custom_front_gradient_color2=” item_custom_front_gradient_direction=’vertical’ item_custom_back_bg_type=’bg_color’ item_custom_back_bg=” item_custom_back_gradient_color1=” item_custom_back_gradient_color2=” item_custom_back_gradient_direction=’vertical’ item_custom_tooltip_border=” av_uid=’av-11tmc’ item_border_color=” show_icon=” inverse_flip=” item_custom_front_gradient_color3=” item_custom_back_gradient_color3=” front_bg_image=” front_image_size=’no scaling’ front_background_position=’top left’ front_background_repeat=’no-repeat’ front_filter=” back_bg_image=” back_image_size=’no scaling’ back_background_position=’top left’ back_background_repeat=’no-repeat’ back_filter=” item_border_front=” item_border_front_width=” item_border_front_color=” item_border_flip=” item_border_flip_width=” item_border_flip_color=” item_border_radius=” item_border_tooltip=” item_border_tooltip_width=” item_border_tooltip_color=” item_border_radius_tooltip=” item_box_shadow=” item_box_shadow_style=’0px’ item_box_shadow_color=” item_box_shadow_flip=” item_box_shadow_flip_style=’0px’ item_box_shadow_flip_color=” item_box_shadow_tooltip=” item_box_shadow_tooltip_style=’0px’ item_box_shadow_tooltip_color=” sc_version=’1.0′]
We can customize a plan for your college.
Contact us at info@claruscorporation.com or call 308.762.2565.
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[av_heading heading=’OUR RESULTS SAY IT ALL!’ tag=’h2′ link=’manually,http://’ link_target=” style=’blockquote modern-quote modern-centered’ size=’36’ subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=’custom-color-heading’ custom_font=’#2b3b8d’ custom_class=” id=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-e6e4c’][/av_heading]
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[av_heading heading=’REPORTING’ tag=’h2′ link=’manually,http://’ link_target=” style=’blockquote modern-quote modern-centered’ size=’24’ subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=’custom-color-heading’ custom_font=’#2b3b8d’ custom_class=” id=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-d8cck’][/av_heading]
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Transparency is key in our reporting! Our clients can view the results of their campaign in real-time through our live reporting system. We provide each client a login to a client page which houses all the metrics on every campaign we run for our clients.
Depending on the tactic, this includes impressions, clicks, Click Thru Rate (CTR), Cost Per Click (CPC), Cost Per Thousand (CPM), Visits, Video Watch Rates, Social Engagement, Shares, Reaction and more!
In addition, we provide end of campaign reporting that can include a PowerPoint presentation with detailed information about the campaign, as well as ad hoc reports as needed.
CLARUS can also assist in enrollment matching from any lists provided by the College or purchased lists to assist in completing the ROI circle.
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[av_heading heading=’BENCHMARKING’ tag=’h2′ link=’manually,http://’ link_target=” style=’blockquote modern-quote modern-centered’ size=’24’ subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=’custom-color-heading’ custom_font=’#2b3b8d’ custom_class=” id=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-cn58c’][/av_heading]
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Not only do we rely on measuring the success of our campaigns by applications and enrollments, we continually compare our results against national education benchmarks to make sure that we are outperforming others—and we are.
Since click through rate (CTR) is viewed as a national benchmark for campaign success, we use it for comparison of our results.
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[av_row row_style=’avia-heading-row’ av_uid=’av-ccndk’][av_cell col_style=” av_uid=’av-booc4′][/av_cell][av_cell col_style=” av_uid=’av-b2lfg’]Education Vertical[/av_cell][av_cell col_style=” av_uid=’av-abkig’]CLARUS[/av_cell][/av_row]
[av_row row_style=” av_uid=’av-3gyw’][av_cell col_style=” av_uid=’av-9hkhw’]Facebook/Instagram (CTR)[/av_cell][av_cell col_style=” av_uid=’av-325k’]0.73%[/av_cell][av_cell col_style=” av_uid=’av-7zjz4′]1.61% [/av_cell][/av_row]
[av_row row_style=” av_uid=’av-rud0′][av_cell col_style=” av_uid=’av-6oytc’]Google Ad Search Ads (CTR) [/av_cell][av_cell col_style=” av_uid=’av-mqhk’]3.78%[/av_cell][av_cell col_style=” av_uid=’av-5f2vw’]8.92% [/av_cell][/av_row]
[av_row row_style=” av_uid=’av-57llg’][av_cell col_style=” av_uid=’av-4l2k8′]YouTube (View Rate) [/av_cell][av_cell col_style=” av_uid=’av-3po08′]35.40%[/av_cell][av_cell col_style=” av_uid=’av-ct5o’]49.83% [/av_cell][/av_row]
[av_row row_style=” av_uid=’av-2osgk’][av_cell col_style=” av_uid=’av-7a8k’]Programmatic Display [/av_cell][av_cell col_style=” av_uid=’av-1hbn8′] 0.10% [/av_cell][av_cell col_style=” av_uid=’av-w5zs’]0.19% [/av_cell][/av_row]
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[av_button label=’Start Your Digital Campaign Today!’ link=’page,64′ link_target=” size=’x-large’ position=’center’ label_display=” icon_select=’yes’ icon=’ue805′ font=’entypo-fontello’ color=’custom’ custom_bg=’#2b3b8d’ custom_font=’#ffffff’ av_uid=’av-jyeswv1z’ custom_class=” admin_preview_bg=”]
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